Launched in 2012 from London, Crep Protect soon became synonymous with the concept of sneaker care, with the most innovative products on the market. The millions of sneakerheads in over 50 countries who trust it are proof of its success.

Being a brand that bases its development on a combination of research and development, science, and ideas, Crep Protect is today a license holder of Adidas Shoe Care and an NBA partner. Dominating the sports sector, it is now at the forefront of the market as a whole, having created highly successful synergies by exploiting the dynamics of the sneaker culture.

Crep Protect has been part of the Group’s brand portfolio since its very first steps. This further proves that it aims to cover a large part of the consumer’s needs through the widest possible range of products. Moreover, it shows business insight, experience, and contact with the market.