In 1852, at the height of the American “Gold Rush,” Bavarian immigrant Levi Strauss founded a textile company in San Francisco. Sensing the workers’ need for clothes that would stand up to anything, he and tailor Jacob Davis combined copper buttons with highly durable denim fabrics. In 1873, they created the first waist overall – what we now call jeans. It was the beginning of Levi’s®.

They have been worn by miners, cowboys, rebels, rock stars, presidents, and ordinary men and women. Levi’s® is more than just a piece of clothing. They are the most authentic form of self-expression. They preserve on them the marks of life, our bodies’ curves, and our adventures’ memories. It is no coincidence that the motto “A pair of jeans, you wear it. A Levi’s®, you live it”. This authenticity and consistency has made Levi Strauss & Co. one of the largest global fashion brands and a world leader in jeans. It operates approximately 500 stores, and its products are available in more than 100 countries.

Fais Group is the representative of the American denim brand, handling the distribution of its products in Greece and Cyprus. It has two stores in Athens (Glyfada, N. Erythrea) and one in Paphos.