UGG was born in 1978 in Malibu by Australian surfer Brian Smith. Now in its fifth decade, it is a global lifestyle brand known for its iconic boots that celebrities and millions of people have worn.

UGG designs and markets footwear, apparel, and accessories with an uncompromising attitude towards quality, craftsmanship, and a consistent environmental and social consciousness. With over $1.5 billion in annual sales, UGG has a global network and operates stores in cities such as New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.

As part of its collaboration with the brand, Fais Group has undertaken the exclusive representation and distribution of its collections in Greece, Cyprus, Romania, and Bulgaria. In addition, it maintains the exclusive UGG store in Kolonaki, while it also manages the UGG Shop-In-Shop at Attica City Link.